Admission Vignettes: The Student Voice

Client: Portsmouth Abbey School

Telling the story of colleges and private schools to prospective students and their families is very different today than it was even ten years ago. Today’s Millennial generation resists the tight narrative and slick marketing messaging that has dominated marketing for many years.

Today, authenticity is paramount. And the key to successful school marketing is to portray the strong values and fundamentals of a school in the authentic and unvarnished voices of its students, teachers, and recent alumni.

Here, from our work in process with Portsmouth Abbey School, are two vignettes which tell a strong story about the school by telling stories about its students…in their own, most genuine words.

For some more thoughts on the special demands of school and college marketing, see this entry about generational marketing in our Video AdVisory weblog.