A Showcase for TV’s Biggest Stage

Client: Microwave Radio Communications

Preparing a trade show booth video presentation for the huge National Association of Broadcasters Convention in Las Vegas is like preparing to sing for the Grammys — it’s always daunting to try to “wow” an industry which uses video to wow the public every day. Even more intimidating: because of our client’s booth position, our video would literally be the first thing that most convention-goers would see. It had to be extra-special.

Taking kSARIA Up-Market

Client: kSARIA Corporation

Selling to government and aerospace markets is always challenging because of the very complex decision-making structures. It’s impossible to get in front of everyone who has a say in the purchase. So when kSARIA set out to raise the bar on specifications for fiber-optic connections, they asked DigiNovations to create a video that succinctly and powerfully shows why kSARIA’s production process is demonstrably superior to old processes. Today, the video is used by the company at trade shows, in personal selling, on the web, and in video emails.

Re-Launching a Category Leader

Client: Martha Stewart Living Omnimedia
Body + Soul Magazine

Setting the Context for an Important Message

Client: Genzyme Corporation

When Genzyme Corporation CEO Henri Termeer took the stage at the big Bio 2007 convention in Boston, there was no doubt in the minds of the thousands gathered to hear him about what he would be talking about. That’s because his address was preceded by a short DigiNovations-produced film that introduced his message: a call to the biotechnology industry to invest in neglected diseases in other parts of the world.

Expert Comment for Sophisticated Audiences

Client: InfraReDx

As InfraReDx prepared to unveil its new near-infrared device for detecting fatty deposits inside the arteries of the heart, it wanted more than a marketing video to show cardiologists at a major conference…so the company asked DigiNovations to help.  The idea was to create an “Expert Commentary” that would educate and inform about the problem which this new device was developed to address.

Told entirely in the words of five leading cardiologists, the story of the quest for a vulnerable plaque detector is unveiled in a clear, engaging way, complemented by the exceptional medical animation of AnimationMD,

A Trendy GPS Sells Itself

Client: TomTom GPS

With fancy new audio and video capabilities in its new “Go 910” GPS unit, TomTom’s executives said, “Why shouldn’t this GPS help sell itself?” Drawing heavily on its video animation expertise and understanding the special requirements of producing for a small (320x240) screen, DigiNovations hit a home run with its new on-screen demo for TomTom, and its work can now be seen in the showrooms of electronics retailers nationwide.

Illuminating Venture Investments

Client: North Bridge Venture Partners/QD Vision

In 2005, North Bridge Venture Partners asked DigiNovations to create a series of video profiles of some of their portfolio companies, using the power of video storytelling to bring their investments to life vividly but compactly. Here is an example of a profile of one of NBVP’s investments, QD Vision, which is using nanotechnology to change the way video displays work.

A Thematic Wake-up Call

Client: International Data Corporation (IDC)

At the start of a long, intense multi-day conference or meeting, nothing gets the blood flowing and the mind focused quite like a rousing but thoughtful animated video opening.

Knowing this, IDC — one of the top conference organizers in the world — asked DigiNovations to create a stage-setting video to open its Directions 2006 conference. Two minutes of hard-hitting video lay out the major themes of the conference, while conveying the cutting-edge attitude that would characterize much of the conference’s content.

Showcasing Corporate Values

Client: Stellex Aerostructures

Launching a New Product

Client: Jenzabar Software

There's a Method to this Method

Client: Methods Machine Tools

Machine Tools are low-tech, right? That couldn’t be further from the truth at Methods Machine Tools. Sophisticated technology and even more sophisticated applications programming are behind the success of Methods, and this video reinforces the sophistication of this approach. The production is part of every sales representative’s toolkit at Methods Machine Tools, and is being revised constantly to reflect new products and approaches in this fast-moving company.

When You Don't Need Hollywood

Client: Charter Communications

Advertisers and their agencies can't always afford to turn to Hollywood to produce their television spots.  But with digital video, they don't always need to, either.  When Charter Cable needed a television spot - quickly - to help position their services against satellite TV, their advertising agency turned to DigiNovations.  Within two weeks, their spot was on the air in markets from Kentucky to Maine.

An Industry Giant Retires

Client: Prime Tanning

Prime Tanning chairman Ken Purdy announced his retirement, CEO Bob Moore wanted to pay a fitting tribute to a leather industry giant. He turned to DigiNovations/North Bridge Productions for help; working with Purdy's family, colleagues, and figures throughout the leather industry worldwide, the North Bridge team assembled a video story that was the centerpiece of Purdy's retirement celebration in April 2004.   This piece illustrates the power of interviews in storytelling...even if it means traveling a long distance to get them.