Milk Money:
Supporting a Rural Way of Life

Client: The Holstein Foundation

Farm life is by its nature very difficult to experience unless you already live the rural way of life. Much of it is lived in pre-dawn hours, ankle-deep in mud, practiced by families who have passed along their craft for generations.

So when it came time to capture that experience to support its effort to raise money for education and preservation of family dairy farming, The Holstein Foundation drew heavily on the storytelling skills of DigiNovations / North Bridge Productions.

This ten-minute film takes us from daybreak on the farm to the excitement of a “Dairy Jeopardy” contest to reveal this foundations broad efforts to reinforce and perpetuate the dairy farmer’s skills.