Trade Show Video Loop:
A Showcase for Broadcasting’s Biggest Stage

Client: Microwave Radio Communications

Preparing a trade show booth video presentation for the huge National Association of Broadcasters Convention in Las Vegas is like preparing to sing for the Grammys — it’s always daunting to try to “wow” an industry which uses video to wow the public every day. Even more intimidating: because of our client’s booth position, our video would literally be the first thing that most convention-goers would see. It had to be extra-special.

Shooting and editing in high-definition was a must — after all, HD was the watchword of the 2006 NAB Show. We worked with MRC staff to gather high-definition footage from customers all over the world — from new crews flying over the Hurricane Katrina aftermath to setting up microwave dishes in the Afghan desert. We shot a lot of HD footage on our own and blended it into a captivating four-minute loop full of eye-candy that literally turned heads and provided the perfect backdrop for one of the busiest booths at the show.